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Get Recognized as an Ethical Business

Attention to ethics is on the rise in businesses across the country and many companies realize that in order to succeed, they must earn the respect and confidence of their customers. Given the complexity and constantly changing nature of our work world, no book of hard-and-fast rules could ever adequately cover all the dilemmas people face in the marketplace. The most significant factor in earning respect and confidence is to act and conduct business in an ethical manner. Unethical business practices create ill-will among customers and the community, not only toward a particular business firm, but also toward business as a whole.

The decision as to what is ethical business practice in a Better Business Bureau context must be guided by the BBB Code of Ethics. In addition, here are some suggestions to help you set high standards of behavior in buyer and seller relationships:

Treat your employees with respect and fairness.
Make certain that your ethics policy starts at the top level so that company management sets an important example for all employees. Effectively communicate ethics policies to all employees.
Make sure that your company conveys a clear, professional message, to external and internal publics, concerning the ethics of your organization and expectations you hold for your employees. Ensure you have a current Business License.
Establish a customer service program and train your employees accordingly. Make sure the program covers basic expectations on everything from telephone courtesy to handling dissatisfied customers.
Recognize that customer complaints are an opportunity! They can provide your company with the chance to clear up a misunderstanding with a valued customer or identify a very real problem within your organization.
Seek to treat each customer fairly, demonstrate sound business practices, and resolve disputes in a fair and expeditious manner.
Make sure your advertising says what it means and means what it says. Deceptive and misleading advertising will only hurt your business and your industry.
Don't undervalue or overvalue your products or services; doing either could lead to unrealistic customer expectations.
In order to help a potential customer make a more informed buying decision, be forthcoming with detailed information about your business, its product or service, and anything else deemed pertinent to the situation. If possible, provide the details in writing – or with a contract.